Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an investigation into the logo’s visual power: “It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy.”
Zevs’ work has also received recognition for its frequent attack on commercialism and advertisement – one of his most notable pieces involved him cutting out a model on an advertisement billboard for Lavazza, and filling the hole with the statement: ‘VISUAL KIDNAPPING – PAY NOW!’ he has likened this to a reversal of consumer demand on behalf of the brands; just as the brand has kidnapped the consumer’s attention, he has kidnapped the brand’s model and demanded a ransom. Read Less
Biography
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Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an inve Read More
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Zevs
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form
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70 x 50 cm
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Edition of 80 - Screenprint in colors - In excellent condition
Biography
Categories
Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an inve Read More
Artwork Copyright ©
Zevs
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Zevs
LV - Axes, date unknown
Painting
Mixed Media
EUR 13,500
Zevs
CCCP - Liquidated Hammer And Sickle
Painting
Mixed Media
EUR 14,250
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Artwork by Andy Warhol
What is pop-art?
Refers to an art movement that began in Britain in 1955 and late 1950s in the U.S. It challenged fine arts tradition by including popular culture imagery such as news and advertising. Pop art sometimes isolates and removes a material from its context and combines it with another unrelated material. This concept refers much to the attitudes that resulted in it and not on the art itself. Pop art employs comic books, advertising and other mass culture aspects. It is interpreted to have come as a reaction to abstract expressionism dominant ideas.
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