By Emilia Novak
Color is one of the most powerful tools in an artist’s palette. It can inspire, evoke memories, and even change our mood. Beyond mere aesthetics, the deliberate use of color is a refined art form that has fascinated painters, sculptors, and designers for centuries. In this article, we explore the fundamentals of color theory, how it has evolved through history, and how artists like Josef Albers and Mark Rothko have harnessed its power to stir deep emotional responses in viewers. We’ll delve into concepts like primary and secondary colors, complementary schemes, warm versus cool colors, and the psychological effects they produce, while also touching on key historical developments from Newton’s color wheel to the teachings of the Bauhaus.
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