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Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.

Zevs (France, 1977) is a prominent street artist and conceptual provocateur, known for his Liquidation series, where he 'melts' iconic logos to critique consumerism. A pioneer of urban art, Zevs often integrates public spaces into his work, blending graffiti, performance, and social commentary. His art challenges perceptions of branding and urban aesthetics.

Zevs

LV - Axes, date unknown

Name: LV - Axes, date unknown
Brand: Zevs
SKU: 1678
Price: 13500.00 EUR
Availability: InStock

Form

Painting

PaintingPainting is the process of applying media to a surface, using a tool such as a brush. The term refers to both the action and the resulting object. Artists use many tools to paint, such as brushes, airbrushes, palette knives, sponges or fingers and hands.

Medium

mixed media

mixed mediaMixed media refers to artwork that incorporates more than one medium within a single piece. Unlike multimedia art, which combines distinct forms of visual art and often includes elements like sound, video, or digital media, mixed media focuses on combining traditional art materials, such as paint, ink, and collage. Mixed media art allows artists to achieve a wide range of effects and textures by layering and blending different materials.

Edition

Unique work

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Zevs

CCCP - Liquidated Hammer and Sickle

Painting

Mixed Media

EUR 14,250

Zevs

LV - Axes, date unknown

Painting

Mixed Media

EUR 13,500

No sold works to show.

I consider artistic expression to be an opposing force based on power of itself. I
reverse the power to change the flow at my advantage.

- Zevs

Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an investigation into the logo’s visual power: “It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy.”

Zevs’ work has also received recognition for its frequent attack on commercialism and advertisement – one of his most notable pieces involved him cutting out a model on an advertisement billboard for Lavazza, and filling the hole with the statement: ‘VISUAL KIDNAPPING – PAY NOW!’ he has likened this to a reversal of consumer demand on behalf of the brands; just as the brand has kidnapped the consumer’s attention, he has kidnapped the brand’s model and demanded a ransom.

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Artwork by Roger Raveel

What is new figuration?

Neo-Figurative Art is a collective term that refers to the revival of figurative art in America and Europe during the 1960s, following a period dominated by abstraction. Michel Ragon, a French art critic, argued that this resurgence of figuration occurred during a critical time of social and political upheaval in both regions.

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Zevs

LV - Axes, date unknown

145 x 145 cm

Language & Currency

Zevs