Zevs
Zevs (France, 1977) is a prominent street artist and conceptual provocateur, known for his Liquidation series, where he 'melts' iconic logos to critique consumerism. A pioneer of urban art, Zevs often integrates public spaces into his work, blending graffiti, performance, and social commentary. His art challenges perceptions of branding and urban aesthetics.

What is appropriation?
Appropriation in art involves using pre-existing images or objects with little or no modification. This technique has played a significant role across various art forms, including visual arts, music, performance, and literature. In visual arts, appropriation refers to the practice of adopting, sampling, recycling, or borrowing elements—or even entire forms—of existing visual culture, integrating them into new works to create meaning or critique.