Zevs

Original Signed Artworks & Limited Edition Prints For Sale

Frequently referred to as France’s own Banksy, Zevs is an anonymous street artist, renowned for his trademarked ‘liquidation’ practice – this liquidation technique involves Zevs recreating a well-recognised logo, such as Google, and allowing the paint to run, a technique that Zevs has described as an investigation into the logo’s visual power: “It’s a simple gesture, just as in Aikido when you reverse the power and change the flow of energy.”

« I consider artistic expression to be an opposing force based on power of itself. I reverse the power to change the flow at my advantage. »
- Zevs

LV - Axes

Painting - Mixed Media

EUR 13,500

Zevs’ work has also received recognition for its frequent attack on commercialism and advertisement – one of his most notable pieces involved him cutting out a model on an advertisement billboard for Lavazza, and filling the hole with the statement: ‘VISUAL KIDNAPPING – PAY NOW!’

« The names Zevs is about something a bit different. Zevs was the code-name for the suburban train that almost crushed me when I was writing in a dark railway tunnel as a kid. »
- Zevs

he has likened this to a reversal of consumer demand on behalf of the brands; just as the brand has kidnapped the consumer’s attention, he has kidnapped the brand’s model and demanded a ransom.

France / male artist / Street Art / Graffiti Art / Pop art / Appropriation / New Figuration

ARTWORKS BY Zevs

Zevs

LV - Axes, date unknown

Painting

Mixed Media

EUR 13,500

Zevs

CCCP - Liquidated Hammer And Sickle

Painting

Mixed Media

EUR 14,250

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Artwork by Andy Warhol

What is pop-art?

Pop Art is an art movement that began in Britain in 1955 and in the late 1950s in the U.S. It challenged traditional fine arts by incorporating imagery from popular culture, such as news, advertising, and comic books. Pop Art often isolates and recontextualizes materials, combining them with unrelated elements. The movement is more about the attitudes and ideas that inspired it than the specific art itself. Pop Art is seen as a reaction against the dominant ideas of Abstract Expressionism, bringing everyday consumer culture into the realm of fine art.

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