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Flat bite etching in red // Zoot Suit by Ed Ruscha, created in 2014, is a limited edition etching that embodies the artist's signature focus on typography and language. This piece, produced in an edition of 40 with additional proofs, measures 92.7 cm by 80 cm and is executed using flat bite etching in a subtle red hue. The composition features the words Zoot Suit split across two vertical panels, with each letter stretched and stylized, evoking the bold and flamboyant aesthetic associated with zoot suits—a fashion movement popularized in the 1940s. The minimalist approach and soft gradient shading create a sense of depth while maintaining a graphic clarity typical of Ruscha’s work. By focusing on the text and its visual form, Ruscha transforms language into an object of art, inviting viewers to consider the cultural and historical connotations of the phrase. The simplicity of the presentation emphasizes the interplay between text, design, and meaning, making it a compelling example of Ruscha’s conceptual style.
Zoot Suit, 2014
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92.7 x 80 cm
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Details
Artist
Styles
Flat bite etching in red // Zoot Suit by Ed Ruscha, created in 2014, is a limited edition etching that embodies the artist's signature focus on typography and language. This piece, produced in an edition of 40 with additional proofs, measures 92.7 cm by 80 cm and is executed using flat bite etching in a subtle red hue. The composition features the words Zoot Suit split across two vertical panels, with each letter stretched and stylized, evoking the bold and flamboyant aesthetic associated with zoot suits—a fashion movement popularized in the 1940s. The minimalist approach and soft gradient shading create a sense of depth while maintaining a graphic clarity typical of Ruscha’s work. By focusing on the text and its visual form, Ruscha transforms language into an object of art, inviting viewers to consider the cultural and historical connotations of the phrase. The simplicity of the presentation emphasizes the interplay between text, design, and meaning, making it a compelling example of Ruscha’s conceptual style.
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What is New Topographics?
New Topographics is a term coined in 1975 by curator William Jenkins to describe a group of photographers whose work focused on formal black-and-white images of urban and industrial landscapes. Jenkins initially described their aesthetic as banal, but the photographers themselves argued that their compositions were as significant as those of natural landscapes, emphasizing the beauty in everyday, man-made environments.