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Digital print on a brushed cotton towel. Edition of 1000, unnumbered. Manufacturer: WOW Project Signed, dated 2010, and inscribed WORKS ON WHATEVER ARTWORK BY YOSHITOMO NARA on the sticker label. Yoshitomo Nara’s WOW (Works on Whatever) Project beach towel (2010) is a playful yet characteristic extension of the artist’s work into functional objects. The image features Nara’s signature childlike figure—a round-faced girl with closed eyes and a subtle smile—against a soft pastel background. Her serene expression, paired with the minimalist composition, evokes both innocence and quiet defiance, themes central to Nara’s oeuvre. This work was part of the WOW Project, a series that transformed contemporary art into everyday objects. The brushed cotton towel format maintains Nara’s distinctive aesthetic while making his work more accessible to a broader audience. Known for blending pop culture influences with deep emotional resonance, Nara’s imagery often explores themes of solitude, rebellion, and introspection, all subtly present in this piece.
WOW (Works on Whatever) Project beach towel, 2010
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Medium
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152.4 x 177.8 cm
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Details
Artist
Styles
Digital print on a brushed cotton towel. Edition of 1000, unnumbered. Manufacturer: WOW Project Signed, dated 2010, and inscribed WORKS ON WHATEVER ARTWORK BY YOSHITOMO NARA on the sticker label. Yoshitomo Nara’s WOW (Works on Whatever) Project beach towel (2010) is a playful yet characteristic extension of the artist’s work into functional objects. The image features Nara’s signature childlike figure—a round-faced girl with closed eyes and a subtle smile—against a soft pastel background. Her serene expression, paired with the minimalist composition, evokes both innocence and quiet defiance, themes central to Nara’s oeuvre. This work was part of the WOW Project, a series that transformed contemporary art into everyday objects. The brushed cotton towel format maintains Nara’s distinctive aesthetic while making his work more accessible to a broader audience. Known for blending pop culture influences with deep emotional resonance, Nara’s imagery often explores themes of solitude, rebellion, and introspection, all subtly present in this piece.
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Yoshitomo Nara
WOW (Works On Whatever) Project Beach Towel, 2010
Tapestry
Digital Print On Canvas
USD 12,000
What is Lettrism?
Lettrism is an art form that uses letters, words, and symbols to create artwork. The movement was established in Paris in the 1940s and later gained popularity in the 1950s in America. Lettrisme is the French spelling of the movement's name, derived from the French word for letter.
