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Lithograph in Colors on Somerset Satin paper - Signed, Dated and Numbered - Trial Proof (from edition of 13 Proofs) - Published by Akasha Fine Art, Minneapolis, Minnesota, with their blindstamp // Ed Ruscha’s Safe and Effective Medication (2001) is a lithograph in colors printed on Somerset Satin paper, part of a series of 13 trial proofs. The artwork features bold, uppercase text that reads SAFE AND EFFECTIVE MEDICATION against a background of ominous clouds, creating a sense of irony and ambiguity. Ruscha’s use of stark typography juxtaposed with the moody, atmospheric sky challenges the viewer’s perception of language and meaning, typical of his style that often critiques advertising and media. The contrast between the reassuring text and the foreboding background evokes a sense of skepticism towards corporate and pharmaceutical messaging.
Safe and Effective Medication, 2001
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73.9 x 73.9 cm
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Lithograph in Colors on Somerset Satin paper - Signed, Dated and Numbered - Trial Proof (from edition of 13 Proofs) - Published by Akasha Fine Art, Minneapolis, Minnesota, with their blindstamp // Ed Ruscha’s Safe and Effective Medication (2001) is a lithograph in colors printed on Somerset Satin paper, part of a series of 13 trial proofs. The artwork features bold, uppercase text that reads SAFE AND EFFECTIVE MEDICATION against a background of ominous clouds, creating a sense of irony and ambiguity. Ruscha’s use of stark typography juxtaposed with the moody, atmospheric sky challenges the viewer’s perception of language and meaning, typical of his style that often critiques advertising and media. The contrast between the reassuring text and the foreboding background evokes a sense of skepticism towards corporate and pharmaceutical messaging.
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What is pop-art?
Pop Art is an art movement that began in Britain in 1955 and in the late 1950s in the U.S. It challenged traditional fine arts by incorporating imagery from popular culture, such as news, advertising, and comic books. Pop Art often isolates and recontextualizes materials, combining them with unrelated elements. The movement is more about the attitudes and ideas that inspired it than the specific art itself. Pop Art is seen as a reaction against the dominant ideas of Abstract Expressionism, bringing everyday consumer culture into the realm of fine art.