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Lithograph in blue-black on Rives BFK wove paper // Ed Ruscha’s Now (1990) is a limited edition lithograph that presents the word Now in bold, capital letters, casting a shadowy, fading presence against a backdrop of blue-black tones. The simplicity of the typography, paired with the gradation from light to dark, evokes a sense of immediacy while also suggesting the ephemeral nature of the present moment. The artwork highlights Ruscha's mastery in transforming language into visual art, turning a single word into a powerful statement about time and existence. The hazy quality of the shadow further emphasizes the fleeting, elusive nature of now, urging contemplation on the transitory essence of the current moment.
Now, 1990
form
Medium
Size
152.4 x 101.6 cm
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- Centimeters
Edition
Price
Details
Artist
Styles
Lithograph in blue-black on Rives BFK wove paper // Ed Ruscha’s Now (1990) is a limited edition lithograph that presents the word Now in bold, capital letters, casting a shadowy, fading presence against a backdrop of blue-black tones. The simplicity of the typography, paired with the gradation from light to dark, evokes a sense of immediacy while also suggesting the ephemeral nature of the present moment. The artwork highlights Ruscha's mastery in transforming language into visual art, turning a single word into a powerful statement about time and existence. The hazy quality of the shadow further emphasizes the fleeting, elusive nature of now, urging contemplation on the transitory essence of the current moment.
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What is New Topographics?
New Topographics is a term coined in 1975 by curator William Jenkins to describe a group of photographers whose work focused on formal black-and-white images of urban and industrial landscapes. Jenkins initially described their aesthetic as banal, but the photographers themselves argued that their compositions were as significant as those of natural landscapes, emphasizing the beauty in everyday, man-made environments.