Bernd & Hilla Becher
Bernd and Hilla Becher (Germany, 1931–2007; 1934–2015) were pioneering photographers known for their typological studies of industrial architecture. Their stark black-and-white images of water towers, factories, and silos captured structural precision and uniformity. Founders of the Düsseldorf School of Photography, their work profoundly influenced generations of artists and shaped the visual language of modern photography.

Artwork by John Baldessari
What is conceptual art?
Sometimes referred to as Conceptualism, this is an art form where the idea(s) or concept(s) behind the work take precedence over material concerns and traditional aesthetics. Many conceptual artworks can be created by anyone simply by following written instructions. The concept or idea is the most essential aspect of the artwork.