Sam Francis

Untitled, 1984

106.7 X 73 inch

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CCCP - Liquidated Hammer and Sickle

Zevs, LV - Axes, mixed media with metal axes forming Louis Vuitton logo on pegboard with red glow, symbolizing critique of luxury branding.

// Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.

Artwork Copyright © Zevs

LV - Axes, date unknown

form

Medium

Edition

// Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.

Artwork Copyright © Zevs

Zevs

LV - Axes, date unknown

Painting

Mixed Media

EUR 13,500

Zevs

CCCP - Liquidated Hammer And Sickle

Painting

Mixed Media

EUR 14,250

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What is appropriation?

Appropriation in art involves using pre-existing images or objects with little or no modification. This technique has played a significant role across various art forms, including visual arts, music, performance, and literature. In visual arts, appropriation refers to the practice of adopting, sampling, recycling, or borrowing elements—or even entire forms—of existing visual culture, integrating them into new works to create meaning or critique.

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