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// Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.
LV - Axes, date unknown
form
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145 x 145 cm
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Details
Artist
Styles
// Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.
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Zevs
LV - Axes, date unknown
Painting
Mixed Media
EUR 13,500
Zevs
CCCP - Liquidated Hammer And Sickle
Painting
Mixed Media
EUR 14,250
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What is pop-art?
Pop Art is an art movement that began in Britain in 1955 and in the late 1950s in the U.S. It challenged traditional fine arts by incorporating imagery from popular culture, such as news, advertising, and comic books. Pop Art often isolates and recontextualizes materials, combining them with unrelated elements. The movement is more about the attitudes and ideas that inspired it than the specific art itself. Pop Art is seen as a reaction against the dominant ideas of Abstract Expressionism, bringing everyday consumer culture into the realm of fine art.
