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// Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.
LV - Axes, date unknown
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145 x 145 cm
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Details
Artist
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// Zevs’s LV - Axes is a provocative mixed-media artwork that merges luxury branding with tools of destruction. In this piece, the iconic Louis Vuitton LV monogram is reimagined using polished metal axes arranged in the familiar shape of the logo. The axes are mounted on a pegboard backdrop with a striking red glow surrounding each tool, creating an intense contrast that evokes both allure and aggression. By combining the symbols of high-end consumerism with rugged, utilitarian tools, Zevs critiques the power and influence of luxury brands, perhaps alluding to the idea of “destroying” or subverting their hold on culture. This bold artwork is emblematic of Zevs’s style, challenging viewers to reconsider the impact of branding on identity and society.
What is appropriation?
Appropriation in art involves using pre-existing images or objects with little or no modification. This technique has played a significant role across various art forms, including visual arts, music, performance, and literature. In visual arts, appropriation refers to the practice of adopting, sampling, recycling, or borrowing elements—or even entire forms—of existing visual culture, integrating them into new works to create meaning or critique.