Zevs
Zevs (France, 1977) is a prominent street artist and conceptual provocateur, known for his Liquidation series, where he 'melts' iconic logos to critique consumerism. A pioneer of urban art, Zevs often integrates public spaces into his work, blending graffiti, performance, and social commentary. His art challenges perceptions of branding and urban aesthetics.

What is pop-art?
Pop Art is an art movement that began in Britain in 1955 and in the late 1950s in the U.S. It challenged traditional fine arts by incorporating imagery from popular culture, such as news, advertising, and comic books. Pop Art often isolates and recontextualizes materials, combining them with unrelated elements. The movement is more about the attitudes and ideas that inspired it than the specific art itself. Pop Art is seen as a reaction against the dominant ideas of Abstract Expressionism, bringing everyday consumer culture into the realm of fine art.