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Photo gravure and emboss - 4 plates of 15 x 20 cm. -Printed on Zerkall-Butten, 450 gr. of 27 x 40 cm. Edition of 11 // Untitled (Rulers IV) by Rita McBride is a photogravure piece created in 2011, part of a limited edition of 11. This work presents a close-up image of a yellow ruler set against a textured, blue-green background, with the ruler positioned vertically and measuring an ambiguous surface. The vivid color contrasts and subtle embossing add a tactile quality, inviting viewers to consider themes of measurement, precision, and interpretation of everyday objects. Printed on high-quality Zerkall-Butten paper, this 27 x 40 cm piece is part of a series that explores how mundane tools like rulers intersect with artistic expression, capturing McBride’s conceptual approach to examining familiar objects through art.
Untitled (Rulers IV), 2011
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Details
Artist
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Photo gravure and emboss - 4 plates of 15 x 20 cm. -Printed on Zerkall-Butten, 450 gr. of 27 x 40 cm. Edition of 11 // Untitled (Rulers IV) by Rita McBride is a photogravure piece created in 2011, part of a limited edition of 11. This work presents a close-up image of a yellow ruler set against a textured, blue-green background, with the ruler positioned vertically and measuring an ambiguous surface. The vivid color contrasts and subtle embossing add a tactile quality, inviting viewers to consider themes of measurement, precision, and interpretation of everyday objects. Printed on high-quality Zerkall-Butten paper, this 27 x 40 cm piece is part of a series that explores how mundane tools like rulers intersect with artistic expression, capturing McBride’s conceptual approach to examining familiar objects through art.
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What is site specific art?
Site-Specific Art is a form of artwork created to exist in a particular location, with the artist considering the site as an integral part of the creative process. Robert Irwin was a key figure in promoting this art form in California. Site-Specific Art emerged as a reaction against modernist objects, which were often portable, commodified, and confined to museum spaces. In contrast, Site-Specific Art is inherently tied to its location, challenging the traditional notions of art as a transportable and marketable commodity.
