Rashid Rana
Rashid Rana (Pakistan, 1968) is a contemporary visual artist renowned for his innovative use of digital photomontage, video installations, and sculptures. His work often explores themes of urbanization, identity, and cultural dislocation. Rana's pieces are featured in prominent collections, including the British Museum and the Metropolitan Museum of Art. He serves as the Dean of the School of Visual Arts and Design at Beaconhouse National University in Lahore.

Artwork by John Baldessari
What is conceptual art?
Sometimes referred to as Conceptualism, this is an art form where the idea(s) or concept(s) behind the work take precedence over material concerns and traditional aesthetics. Many conceptual artworks can be created by anyone simply by following written instructions. The concept or idea is the most essential aspect of the artwork.