Journal

By Nana Japaridze

Investing in emerging artists is a mix of excitement, discovery, and risk. The appeal lies in spotting rising stars early—before their prices match their potential. For instance, Kehinde Wiley’s early portraits sold for modest sums; now, similar works command six figures. Julie Mehretu’s ascent has likewise rewarded early collectors. Yet these are the exceptions. Most emerging artists won’t reach blue-chip status. The art market is unpredictable, shaped by evolving tastes and external forces. Still, with smart strategy and genuine passion, collectors can support new talent while potentially securing long-term rewards.